Dir Information reviews performance, functioning of department

JAMMU : Director Information J&K, Nitish Rajora, emphasized enhanced public outreach, efficient communication strategies, timely dissemination of government initiatives as well as strengthening media coordination and improving public engagement through digital platforms.
The Director made these remarks while chairing a meeting to review the performance and functioning of the Department of Information and Public Relations at Media Complex here today.
Joint Director Information (Hqrs), Viveik Puri; Joint Director Information Jammu, Atul Gupta; Joint Director Information Kashmir, Shahnawaz Bhukhari; Deputy Director Information (PR) Deepak Dubey; Deputy Director Information (Central) Sunil Kumar; Deputy Director PR Kashmir Ahsan Ul Haq Chisti; Deputy Director PR Jammu Ankush Hans; Cultural Officers, Field Publicity Officers, Information Officers and other concerned officers attended the meeting, either in person or through video conferencing.
During the meeting, the Director underscored the importance of proactive communication for the public good. He urged the officers to adopt innovative approaches to highlight developmental programs, welfare schemes and policy decisions of the government.
The Director laid special emphasis on leveraging social media and digital platforms for real-time updates and public feedback, ensuring transparency and accountability. He called upon the officers to adopt timely strategies for debunking fake news.
While reviewing manpower position and other issues of the department, he called upon the officers to speed up the process for filling of vacant posts. He also called upon the officers to organise regular training courses for staff of the department to abreast them with latest trends of public relations.
The Director, on the occasion, called upon the officers to commit themselves towards strengthening the government-public interface and enhancing public trust through efficient and responsible information dissemination.