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In the aftermath of the recent terror attack that jolted the serene town of Pahalgam a wave of solidarity has swept across the area. From hoteliers and pony wallas to artisans tour operators transporters and religious leaders people from every corner of the community have come forward to denounce the violence and affirm their commitment to Kashmir’s enduring spirit of peace hospitality and harmony.
In one voice the people of Pahalgam have stood tall: shaken but not broken. Their message is clear—not just to the attackers but to the entire world. Kashmir’s legacy is not one of conflict but of compassion. Its people remain united rooted in dignity strength and an unshakable commitment to peace. Mushtaq Ahmad Bhat a well-known hotelier in Pahalgam expressed the collective sorrow of the hospitality industry. “This land has always welcomed people with open arms. We are known for our warmth our kindness. One act of terror cannot define who we are. We remain united and we will continue to stand for peace.” Farooq Ahmad member of the Tour Operators Association reflected the sentiments of many whose livelihoods depend on tourism. “This wasn’t just an attack on people—it was an attack on our culture our economy and our way of life. Every guest who visits takes a part of our valley home with them. Our message to the world is simple: we will not let hate win. Peace is our future.”
Gulam Hassan Bhat of the Hoteliers Association added “Our doors have always been open to people from all walks of life. Violence like this goes against the very soul of Pahalgam. But we’ve endured before and we will endure again—with resilience and hope.” Adventure tourism leaders also raised their voices. Ibrahim Ahmad hotel owner and President of the Kashmir Rafting Association President of the Adventure Tour Operators Association and Executive Member of the Travel Agents Association of Kashmir said “This tragedy cuts across all sectors. Adventure tourism rafting trekking—these aren’t just experiences they are livelihoods. They give our youth purpose and bring joy to visitors. We will not let fear undo what we’ve built with passion. We’ll continue to welcome the world with courage hospitality and love.”
Artisans too mourned the loss and called for calm. Mahreen Jan a member of the Handicrafts Association said “Our crafts are more than just souvenirs—they are stories woven from centuries of heritage. This attack hurt us all but it cannot take away our spirit. We believe in peace and that belief will always guide us.”
Shafiq Lone Head of the Local Transport Union added “We’re the first face tourists see when they arrive. This attack broke our hearts. But our response must be strength—not just of voice but of character. Let’s continue showing the world that Kashmir is a land of care and compassion.”
Speaking for the trading community Iqbal Hassan shared “This valley thrives on harmony. Every market lane every shop depends on the smiles of visitors. What happened is a wound but we will not let it define our future. We stand united for peace.”From the mountain paths Rayees Ahmad President of the Pony Owners Association said “I’ve taken tourists through these trails my whole life. They become friends even family. We are shaken yes—but we will respond with even greater unity and love.” Religious leaders stood firm in their condemnation. Moulana Nisar Ahmad a respected figure in Kashmir declared “Our faith has no place for violence against the innocent. Islam teaches compassion and mercy. This act was against every principle we hold sacred. Now is the time to come together—not to divide.”Zubair Ahmad a local shopkeeper in the bustling heart of Pahalgam summed it up simply: “Selling shawls and spices is not just business—it’s sharing a piece of Kashmir’s soul. And our soul will never bow to terror. We are and always will be a people of peace.”
Author can be reached on : mariaahmadkashmiri@gmail.com
