Opinion | How To Become A Social Media Manager (PART-II)

Ability to Learn and Adapt Latest digital marketing trends: Social media Manager must be able to learn and adapt to the latest digital marketing trends so as to implement the new techniques just at the right time.

Analytical Skills: Analytical skills are a must to measure the output of the efforts put by you and your team. Analytical skills help to measure the impact of your campaigns and marketing initiatives on social media. With these skills, it is possible to gauge what works and what doesn’t work in real time.
Decisive: As a Social Media Manager has to take decisions that too in quick time thus he should have quick decision-making abilities and powers. As in certain cases, a Social Media Manager has to make the decision in real-time he should be really equipped with this ability of decisiveness.
With some or all of these skills, a Social Media Manager can make an impact and do justice to the faith shown to him by his client.
Some of the Institutes offering Courses for Social Media Manager
Indian Institute of Mass Communication, New Delhi
Apeejay Institute of Mass Communication – AIMC
Brevity International Institute of Management and Technology – IIMT
How to become a Social Media Manager?
As an aspiring Social Media Manager has to follow below-given steps for becoming a Social Media Manager.
Step 1
After completing +2 in any stream the aspiring candidates can join any of the related Bachelor’s Degree courses like Bachelors in Media Studies, Bachelors of Mass Communication etc. in some of the reputed Mass communication institutes. However, one can do a Bachelor’s degree in any stream to become a Social Media Managers.
Step 2
After getting a Bachelor’s degree in the related field the aspiring candidates can look for a  job as a Social Media Manager or can work independently with multiple companies as their clients. Those who have taken a general Bachelor’s degree can go for PG courses like PG Diploma in Social Media and Web Journalism to hone their skill and know the ABC of real Social Media field before taking up professional assignments.
Some of the related Courses required to become a Social Media Manager are:
Post Graduate Diploma in Social Media and Web Journalism.
Bachelor of Media Studies
Bachelor of Mass Communication
Social Media Manager Job Description
The job description of a Social Media Manager is to present a brand on a Social Media platform in the most attractive way and make a strong bond between his client and the prospective customer through social media.
As a Social Media Manager is responsible to administer the company’s social media marketing and advertising. His job includes deliberate planning and goal setting for his team and himself.
His job description also includes the development of brand awareness and online reputation of the company he is working with.
As content is the boss in Social Media, A Social Media Manager has also to Manage the Content that is being displayed on Social Media Platforms.
A Social Media Managers job also includes generation of inbound traffic by adopting various techniques like search engine optimization and cultivation of leads and sales.
Social Media Manager Career Prospects
There is no dearth of career opportunities for professionals related to Social Media especially Social Media Manager in today’s scenario where everything is available on the Web.
The demand for Social Media Manager is increasing with the speed of the usage of Social Media. Virtually every organization whether it is an e-commerce company or an educational institute needs a presence on Social Media thus the requirement of a Social Media Manager to handle their presence and make an impact on Social Media.
We can say that an efficient Social Media Manager can get job opportunities in the industry of his own choice be it an e-commerce website like flip kart or an educational institute like Amity University or a web development company
Social Media Manager Salary
A fresher Social Media Manager can expect anything between Rs.25,000 to Rs.30,000 per month to start with. However, with some experience in the field and association with bigger brands, one can hope to get over and above Rs.50,000 per month. Experience, Expertise, and organization one is working with plays an important role in deciding the pay scale of a Social Media Manager. (Concludes)

– The writer can be reached at vkmalout@gmail.com