Editorial | Cooler evenings, bigger Crowds

Night campaigning has gained popularity in Kashmir, bringing a refreshing change to political and social activities in the

region. This form of outreach, where leaders engage with the public during the evening hours, is a forward-thinking approach that offers many benefits to both citizens and campaigners.

Firstly, night campaigning allows for better participation from the public. During the day, many people are occupied with work, household duties, or other responsibilities. Evening hours provide a more relaxed time for them to come out and attend gatherings, listen to speeches, and engage with leaders. This means that important messages reach a wider audience, including working professionals, women, and students, who may otherwise miss out on such events during the day.

Secondly, the cooler evening temperatures in Kashmir make campaigning more comfortable. The valley ’s daytime temperatures, especially in summer, can be quite high, making outdoor activities uncomfortable and limiting public attendance. By holding events in the evening, when it is cooler, campaigners can draw larger crowds without the discomfort of daytime heat. This also ensures that public meetings are less rushed, allowing more time for meaningful discussions and engagement.

Night campaigning also gives a different feel to the process. With streets lit up and a sense of calm in the air, these events can foster a more relaxed and friendly atmosphere. It offers leaders the opportunity to connect with people in a more personal and intimate setting, which is often difficult in large daytime rallies. Such an environment encourages healthy dialogue, where citizens can raise their concerns and receive responses from their leaders.

Night campaigning in Kashmir is a promising initiative that benefits both the public and campaigners. It provides more inclusive participation, is more comfortable in terms of weather, and fosters a relaxed atmosphere for genuine discussions. As this practice becomes more common, it has the potential to strengthen democracy by bringing people closer to their leaders in an open and accessible way.