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Screenshot 2025 02 07 00 49 14

Opinion | Baramulla on the Rise: Latest Government Efforts to Boost Tourism

By : ZAHIDA PARVEEN

News Desk by News Desk
February 7, 2025
Reading Time: 3 mins read
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“Border tourism in Baramulla is transforming the region, boosting economic growth, employment, and cultural exchange while fostering peace and stability. With government support and local efforts, Baramulla is emerging as a key tourist destination, showcasing its natural beauty and rich heritage”

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In the beautiful Union Territory of Jammu and Kashmir, the district of Baramulla is witnessing an extraordinary transformation, thanks to the recent surge in border tourism and economic activities. The combined efforts of the District Administration, the Lieutenant Governor’s administration, and dedicated district officials have not only unearthed hidden tourist gems but have also revitalized areas that were once inaccessible. These initiatives have sparked hope among the locals, offering them a new avenue for growth and prosperity. One of the most significant milestones in this journey has been the reopening of the Kaman Post, famously known as the Bridge of Peace. This location, which had remained closed since 2018 due to security concerns, has now been made accessible to the general public with just an Aadhaar card as a permit. Previously restricted to high-ranking officials, Kaman Post is now welcoming thousands of tourists from across the country. The absence of recent terrorism-related incidents has further encouraged officials to maintain public access, making it a symbol of peace and reconciliation. The overwhelming tourist response has not only brought national attention to the area but has also strengthened the spirit of unity and coexistence. Another remarkable success story is the emergence of Babagail village in Boniyar as a prime destination for border tourism. The government’s strategic initiative to promote home-stays and encourage local cultural exchanges has made Babagail a haven for tourists seeking tranquility amidst the breathtaking Himalayan landscapes. This initiative has provided much-needed economic opportunities for local residents, allowing them to showcase their rich traditions while earning a livelihood through tourism. Adventure enthusiasts and nature lovers have been drawn to various picturesque locations within the Uri subdivision, which has witnessed an unprecedented boom in tourism. Places like Baba Fareed, Kandi, Rustom Nambla (TV Tower), Dana Nambla, Nambla Waterfall, Bosiya, Copra Peak, Dudran, Dana Dudran, Chotali, Zulfiqar View Point, Bilal Abad Garkote, Machichurand, Lachipora Wildlife Sanctuary, Limber Wildlife Sanctuary, Ghati, Gabaywar, and Vijji Top have become sought-after destinations for trekkers and travelers alike. The district’s natural beauty, once overshadowed by geopolitical tensions, is now being celebrated for its untapped potential.Another noteworthy transformation is happening in Ladua Ladoora in the Rafiabad area. Once infamous as an infiltration route, Ladua Ladoora has now been repositioned as a tourist hotspot, thanks to the dedicated efforts of the district administration. A grand tourism festival was recently organized to showcase its scenic beauty and promote peace. This shift from being a site of strife to a place of hope is a testament to the power of positive change and developmental initiatives.The boom in border tourism has gone beyond mere sightseeing; it has become a catalyst for economic growth and employment generation in Baramulla. Numerous trekking groups have set out to explore and document the untouched splendor of these remote regions, bringing Kashmir’s natural wonders into the global spotlight. This increased visibility has also encouraged private investors and tourism-based businesses to invest in the region, further solidifying its position as a promising travel destination. One of the most remarkable developments in this new wave of tourism has been the introduction of the first-ever snow festival in MundDaji. Organized by the district administration, the festival saw an overwhelming response from visitors and locals alike. The enthusiasm surrounding the event has fueled aspirations for more such cultural and adventure-driven festivals in the future. The festival not only promoted the area as a winter tourist attraction but also provided a significant economic boost to local businesses and artisans. These tourism-driven initiatives have played a crucial role in fostering peace and stability in areas previously marred by conflict. The development of home-stays, improvement of infrastructure, and promotion of adventure and eco-tourism have contributed to a significant rise in employment opportunities for the local youth. Tourism-related ventures have offered a sustainable source of income, reducing dependence on traditional occupations and opening doors to modern entrepreneurial possibilities. The impact of border tourism in Baramulla extends beyond economic prosperity; it has infused a sense of pride and optimism among the residents. The visible change in perception—both within and outside the region—has reinforced the belief that peace and development can go hand in hand. As more travelers continue to explore the hidden gems of Baramulla, the district is poised to emerge as a key player in Jammu and Kashmir’s overall tourism landscape. With the unwavering support of the government and the dedication of local authorities, border tourism in Baramulla has become a beacon of hope. It stands as a testament to the resilience and potential of the people living in these once-overlooked regions. As these initiatives continue to flourish, Baramulla is set to embark on a brighter and more prosperous future—one where tourism is not just an industry but a bridge connecting cultures, fostering harmony, and shaping a new narrative for Jammu and Kashmir.

Zahraparveen06@gmail.com

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