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Kupwara witnessed a significant milestone in the tourism journey of North Kashmir on 07 June 2026 when the District Administration, in collaboration with the Indian Army and tourism stakeholders, launched the Shumali Kashmir Tourism Portal and unveiled the North Kashmir Tourism Magazine during the Shumali Kashmir Tourism Conclave held at the Conference Hall of the Deputy Commissioner’s Office, Kupwara. The event brought together senior Army officers, civil administration officials, tourism experts, travel writers, entrepreneurs, hospitality stakeholders and representatives of local communities under one roof with a shared vision of promoting North Kashmir’s border belt as a premier tourism destination. Major General Rakesh Nair, General Officer Commanding (GOC) of the Indian Army’s 28 Infantry Division (Vajr Division), and Shrikant Balasaheb Suse, Deputy Commissioner Kupwara, along with other participants, spoke in detail on the occasion and highlighted the immense tourism potential of North Kashmir’s border areas.
The gathering reflected a growing commitment to showcase the untapped beauty, rich cultural heritage and economic potential of the region’s frontier areas. Speakers emphasized the importance of responsible tourism, environmental conservation, preservation of local traditions and creating sustainable livelihood opportunities for youth residing in remote border villages. More than a ceremonial launch, the event served as a platform for collaboration among policymakers, tourism promoters and grassroots stakeholders, marking the beginning of a new chapter in North Kashmir’s tourism journey. For decades, the border areas of North Kashmir remained known more for their strategic significance than their tourism potential. Places such as Keran, Machil, Teetwal, Tangdhar, Lolab, Bangus and Gurez often featured in discussions related to geography and national security rather than tourism. Yet, hidden behind this perception lies a region blessed with extraordinary natural beauty, cultural diversity and immense tourism potential. Today, a new narrative is gradually taking shape as these frontier destinations emerge as some of the most promising tourism locations in Jammu and Kashmir.
One of the greatest strengths of North Kashmir is its authenticity. Unlike many destinations that have witnessed rapid commercialization, the border belt continues to retain its original charm. Traditional villages nestled amidst towering mountains, crystal clear rivers, dense forests and vast meadows offer visitors an experience that feels both genuine and refreshing. The area provides an opportunity to witness a side of Kashmir that remains untouched by the pressures of mass tourism.
Among the most enchanting destinations is Keran, situated along the banks of the Kishenganga River. Surrounded by majestic mountains and known for its serene atmosphere, Keran has steadily gained recognition among travellers seeking peace and natural beauty. The village presents a unique blend of scenic landscapes and cultural richness. Visitors often describe the experience of staying in local homestays, interacting with residents and witnessing everyday life along the border as one of the highlights of their journey.
Similarly, Gurez valley stands out for its breathtaking landscapes and unique cultural identity. Home to the Dard Shina community, the valley offers visitors an opportunity to explore traditions that have been preserved for generations. The establishment of Shina cultural centre and community-based tourism initiatives has further enhanced the area’s appeal. Beyond its scenic beauty, Gurez offers meaningful cultural experiences that distinguish it from conventional tourist destinations. Tangdhar & Teetwal possess remarkable tourism potential. Blessed with lush valleys, mountain passes and vibrant local traditions, these regions remain among the least explored destinations in Jammu and Kashmir. Their relative isolation has helped preserve both their natural environment and cultural heritage. As tourism infrastructure improves, these areas are expected to attract increasing numbers of visitors interested in experiencing untouched Himalayan landscapes.
Perhaps no destination better represents the untapped potential of North Kashmir than Bangus Valley. Often described as one of Kashmir’s most beautiful hidden treasures, Bangus consists of vast alpine meadows surrounded by dense forests and mountain ranges. The valley’s pristine environment, rich biodiversity and tranquil atmosphere make it ideal for trekking, camping, photography and nature-based tourism. Many tourism experts believe that Bangus has the potential to emerge as one of the flagship tourism destinations of the Union Territory if developed with sustainability and environmental protection at its core. Another attraction drawing increasing attention is the mysterious Kalaroos cave complex. Surrounded by folklore and local legends, the caves have fascinated visitors, historians and researchers alike. Such unique attractions add depth to the tourism profile of North Kashmir and offer experiences that extend beyond traditional sightseeing. Tourism in North Kashmir is not only about landscapes and attractions. It is equally about people. The local communities residing in these remote areas possess a rich cultural heritage reflected in their language, cuisine, crafts, music and traditions. Community participation has emerged as a central element of the region’s tourism strategy. Homestays, handicraft enterprises, local transport services and cultural tourism initiatives are creating opportunities for local residents to become active stakeholders in the tourism economy.
The recent tourism initiative in Kupwara also highlighted the growing role of entrepreneurship in regional development. Local entrepreneurs displayed products and services that demonstrate how tourism can support economic growth while preserving cultural identity. Such initiatives create employment opportunities for youth and encourage rural communities to benefit directly from tourism related activities .Improving infrastructure has further strengthened the prospects of tourism growth in North Kashmir. Better road connectivity, communication facilities and accommodation options have made previously inaccessible destinations more reachable. As travel preferences evolve, many tourists are increasingly seeking authentic and less crowded destinations that offer meaningful experiences. North Kashmir is uniquely positioned to meet this demand. However, the region’s tourism future must be guided by the principles of sustainability. The environmental challenges witnessed in several popular tourist destinations across the world serve as a reminder that growth should not come at the cost of ecological balance. Preservation of forests, rivers, wildlife and traditional architecture must remain central to future tourism planning. Responsible tourism practices, effective waste management and community driven conservation efforts will be essential in safeguarding the region’s natural wealth.
The emerging tourism story of North Kashmir is ultimately a story of transformation. It reflects the aspirations of local communities, the efforts of policymakers and the growing interest of travellers seeking new experiences. From the enchanting banks of the Kishanganga River to the expansive meadows of Bangus and the cultural richness of Keran and Karnah, the region offers a remarkable blend of nature, heritage and hospitality. The launch of the Shumali Kashmir Tourism Portal and the North Kashmir Tourism Magazine is more than a promotional initiative. It represents a vision for the future, one that seeks to place North Kashmir firmly on the tourism map while ensuring that development remains inclusive, sustainable and community cantered. If nurtured with care and foresight, the border belt of North Kashmir may soon emerge as one of India’s most sought after travel destinations, bringing prosperity to its people and introducing the world to one of the Himalayas’ most extraordinary landscapes. (Tahir Majeed is the Executive Editor of The North Kashmir Gazette.)
lawtahirmajeed@gmail.com
