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NEW DELHI: The BJP on Wednesday released a new campaign video around its theme song of “tabhi to sab Modi ko chunte hain”, which has been rendered in 12 different Indian languages to highlight the support of people with diverse background for Prime Minister Narendra Modi.
The BJP said on X, “From every corner of the nation, people from diverse backgrounds, speaking in every language are saying one thing in unison our collective dreams have taken flight.”
The song highlights how Modi has fulfilled people’s expectations since coming to power in 2014.
The video ends with people coming together to form a collage representing the prime minister.
The campaign song resembles to the popular patriotic song “Mile sur mera tumhara” shot in multiple Indian languages and released on August 15, 1988.
The song was composed by Ashok Patki and arranged by Louis Banks, with lyrics by Piyush Pandey (then an account manager and presently the executive chairman and creative head of Ogilvy and Mather, India).
For the record, Ogilvy continues to be on the roster of BJP’s creative agencies.
