District Administration in Collaboration with Indian Army Launches ‘Shumali Kashmir’ Tourism Platform

Kupwara : Aiming at unlocking tourism potential in Kupwara and boost to local tourism stakeholders,Tourism conclave was organised today at DC office Conference Hall.

Organised by the District Administration Kupwara in collaboration with the Indian Army, the event marked the launch of two significant tourism initiatives- the “Shumali Kashmir”tourism online platform and the North Kashmir Tourism Magazine, both developed to increase the region’s digital visibility and provide comprehensive travel information to visitors.The portal and magazine showcase the unparalleled beauty of destinations such as Keran, Machhal, Karnah, Lolab,Tangdhar and Kupwara, offering travellers a single platform to explore the hidden treasures of Kupwara and North Kashmir.

The event brought together all stakeholders including the District Administration Kupwara,J & K Police, Indian Army, Tourism Department and tourism sector stakeholders consisting Lakshya-a development sector organisation, hoteliers, tour operators from Srinagar and Kupwara, homestay owners, taxi operators, and other key tourism stakeholders.

Discussions centered on improving infrastructure, enhancing visitor experiences, and creating sustainable, community-led tourism model across the district.

A dedicated exhibition showcased products and enterprises fostered through Indian Army-supported initiatives, including Barkat Bistro, FLOWK, Harmukh Sheen Washing Powder, Keren LED Bulbs, and artisans from Tulail and Karnah as well as initiatives undertaken by district administration.The stalls provided entrepreneurs and self-help groups with a platform to engage stakeholders, explore market linkages, and present locally made goods to a wider audience.

All participants emphasised a shared commitment to sustainable tourism that preserves cultural and natural heritage while delivering livelihood opportunities for local communities. Deputy Commissioner highlighted upcoming major initiatives under Vibrant Village Programme-2 to promote boarder tourism in the district.The new digital and print platform are expected to attract more visitors, support responsible travel, and catalyse inclusive economic growth in Kupwara and other unexplored tourist destinations in north kashmir.

Stakeholders present on this occasion described today’s conclave as major step towards tourism sector promotion in Kupwara .

“Kupwara and north Kashmir offer unmatched natural beauty, rich cultural traditions, and warm hospitality,These initiatives will connect travellers to authentic experiences while empowering local entrepreneurs and communities.”

To know about more about the initiative please visit https://www.shumalikashmir.com/