Media should focus on beneficiaries of Govt schemes: ADG PIB

KATRA: Media should write ground level stories that focus on the beneficiaries of Government schemes.

This was stated by Rajinder Chaudhry, Additional Director General (ADG), PIB, Northern Region while addressing Vartalap programme with media here on Monday.

Chaudhry also urged the media to highlight success stories of persons who have benefited from government schemes in the region. He urged the media to use feedback mechanisms to bring to Government’s notice any shortcomings in the implementation of schemes and development programmes.

Making a presentation on ‘9 Years of Seva, Sushasan and Gharib Kalyan’, the ADG said that a lot of work has been done on the development front in J&K in these years.

He said the region is uniquely placed as it has now its own AIIMS, IIM, IIMC and IIT.

Talking about Pradhan Mantri Ayushman Bharat Mission, he said J&K has universal healthcare coverage and such achievements must be highlighted by the media.

The speakers at the event were Rakesh Kumar Salgotra, Horticulture Development Officer, Reasi; Gopal, Block Medical Officer, Reasi and Mohd Arif Lone, Assistant Director, Tourism.

They shared achievements and programmes undertaken by their departments in the last nine years.

In his opening remarks, Ghulam Abbas, Joint Director, PIB, Jammu, asked media to carry balanced stories in their outlets for greater credibility among masses.

He also appealed to the media to inform and educate the public about GoI welfare programmes and schemes.

Abbas urged the media to avail of Journalist Welfare Scheme which offers financial assistance to journalists and their families in extreme hardship.

A question and answer session was held during which media persons shared the issues faced by them in the discharge of their professional duties.