Opinion | North Kashmir: A Growing Hub of Border Tourism

Is no longer just a frontier; it is a land of awe-inspiring landscapes, deeply rooted traditions, and warm hospitality.

North Kashmir has undergone a remarkable transformation in recent years, emerging as a hub of border tourism. Once known primarily for its strategic significance and security concerns, the region is now attracting travelers eager to explore its pristine landscapes, rich cultural heritage, and unique experiences. Places like Keran, Gurez, Tangdhar, Machil, and Bangus Valley, which lie along the Line of Control (LoC), have become popular destinations. This shift has been driven by sustained peace efforts, government initiatives, and the active involvement of local communities and the Indian Army in promoting tourism.
The rise of border tourism gained momentum following the reaffirmation of the 2003 ceasefire agreement between India and Pakistan in February 2021. This crucial development brought a sense of security to the area allowing previously restricted areas to open up for tourism. As a result, visitor numbers have surged, with official data showing that in a recent year, approximately 430,000 tourists visited these border destinations. Among them, Kupwara’s remote villages alone recorded around 300,000 visitors, while Uri and Gurez witnessed 70,000 and 60,000 tourists, respectively. This influx marks a turning point in the way North Kashmir is perceived—not just as a conflict zone but as a land of immense natural beauty and cultural richness.
Each border destination in North Kashmir offers something unique. Keran, situated on the banks of the Kishanganga River, enchants visitors with its picturesque riverside setting, traditional wooden houses, and lush surroundings. Across the river lies the Neelum Valley in Pakistan occupied Kashmir, a sight that adds to the region’s mystique. Gurez Valley, often referred to as the “Miniature Switzerland of India,” is another gem known for its breathtaking landscapes. The valley’s pristine environment and the gushing Kishanganga River offer an ideal retreat for nature lovers. Bangus Valley, enclosed by majestic mountains and sprawling meadows, provides a sanctuary for trekking enthusiasts and those seeking a peaceful escape. Tangdhar, a town near the LoC, showcases a blend of rich cultural heritage and natural beauty, famous for its walnut industry, wooden architecture, and vibrant festivals. Machil, a secluded village, is steeped in history, featuring ancient fortresses and religious sites while offering unparalleled views of the rugged terrain.
The rapid growth of border tourism has significantly impacted local communities, bringing economic opportunities and social development. Many residents have adapted to this change by establishing homestays, offering travelers an authentic experience of Kashmiri culture. In Keran, for instance, locals have turned their homes into guest accommodations, serving traditional cuisine and sharing stories of the region’s past. This shift has not only bolstered the local economy but also instilled a renewed sense of pride among the residents, who see tourism as a bridge connecting them to the outside world.
Infrastructure development has played a key role in this transformation. Better roads, improved communication networks, and increased access to essential services have enhanced the visitor experience. However, challenges remain. Occasional security concerns, particularly due to sporadic militant activity, continue to pose a risk to sustained tourism growth. For instance, heightened security measures were implemented in the Keran sector in August 2024 following a surge in militant activity. Such incidents highlight the need for continuous peacebuilding efforts to ensure that border tourism remains a thriving industry.
Despite these challenges, the future of border tourism in North Kashmir looks promising. A combination of government initiatives, local participation, and sustained security measures can help maintain and further boost tourism in the region. Events such as cultural festivals, adventure tourism campaigns, and eco-tourism projects can draw more visitors while preserving the natural and cultural heritage of these border areas. Moreover, effective marketing strategies showcasing North Kashmir’s unique charm can attract travelers seeking offbeat and immersive experiences.
The transformation of North Kashmir into a major border tourism hub stands as a testament to the resilience of its people and the region’s untapped potential. It is no longer just a frontier; it is a land of awe-inspiring landscapes, deeply rooted traditions, and warm hospitality. With the right approach, North Kashmir can continue to thrive as a key destination for travelers looking to experience the raw beauty and cultural richness of this Himalayan paradise.
Writer can be reached on syedjahanzeeb2@gmail.com