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A significant turning point in the history of Jammu and Kashmir occurred on August 5, 2019, with the abrogation of Article 370. The move by the Narendra Modi-led government effectively revoked the special status of Jammu and Kashmir, further integrating the region with the rest of India. Though this decision was met with mixed perceptions, there is no denying the overwhelmingly positive impact on the tourism sector.
The region has witnessed a dramatic increase in tourist arrivals post-abrogation. In 2022 alone, a record-breaking 1.62 crore tourists visited Jammu and Kashmir. This number surged past 2.11 crore in 2023, and in 2024, a new milestone was set with over 2.98 crore visitors—the highest in the 75-year history of Jammu and Kashmir. These record-breaking figures are a testament to the peacekeeping governance led by Prime Minister Narendra Modi. The successful hosting of the international G20 meeting in Kashmir further reinforced the government’s commitment to stability and development.
To boost tourism, the government has launched several crucial initiatives and development projects. Under the Swadesh Darshan and PRASHAD schemes, around ₹1,400 crore was allocated for infrastructure development. These projects focused on improving roads, enhancing accessibility to tourist destinations, and upgrading facilities to make the region more attractive to visitors. Additionally, the government has supported local entrepreneurs through various schemes, ensuring economic prosperity alongside infrastructural growth.
The surge In tourism has significantly boosted the local economy. With the influx of visitors, the demand for services such as hotels, restaurants, and transportation has increased substantially. The retail and hospitality sectors, in particular, have flourished. This rise in demand has directly impacted employment opportunities in Jammu and Kashmir, benefiting residents by creating jobs in travel, hospitality, and other service industries.
A state-backed revival of Kashmiri cultural heritage has also played a crucial role in attracting tourists. The region’s rich artistic traditions, including Pashmina weaving, papier-mâché, Qaleens (carpets), and intricate wood carvings, have captivated visitors. Tourists are eager to explore and purchase these exquisite crafts, further promoting Kashmiri culture on a global stage.
Considering these developments, it would not be an exaggeration to call the Narendra Modi-led government successful in making Kashmir a tourist paradise again. By effectively revoking Article 370 and implementing strategic post-abrogation measures, the government has revitalized the region’s tourism sector and economy.
