Satish Sharma pitches for promotion of indigenous products at Maple, Ivy Flea Market in Srinagar

SRINAGAR : Minister for Food, Civil Supplies & Consumer Affairs, Transport, Information Technology, Youth Services & Sports, Satish Sharma, on friday visited “The Flea Market” by Maple and Ivy at Amar Singh Club. He underscored the need for promoting indigenous products, local entrepreneurship and homegrown brands to strengthen the region’s economy and cultural identity.
Advisor to the Chief Minister, Nasir Aslam Wani, was also present on the occasion.
During his visit, the Minister inspected various stalls showcasing fashion, handicrafts, food products, décor items and lifestyle brands from across the country, with special appreciation for participation of local Kashmiri entrepreneurs and artisans.
Interacting with the exhibitors and visitors, Satish Sharma said that platforms like the flea market provide immense opportunities to local youth, artisans, startups and small businesses to showcase their talent and products before a wider audience. He stressed that indigenous products represent the rich cultural heritage, craftsmanship and entrepreneurial spirit of Jammu and Kashmir and deserve stronger market visibility and institutional support.
The Minister observed that promoting locally-made products not only generates employment opportunities for youth but also contributes towards sustainable economic growth and self-reliance. He said the government remains committed towards encouraging innovation, entrepreneurship and market linkages for local businesses and artisans.
Satish Sharma also appreciated the organisers of Maple and Ivy for bringing together local and national brands under one platform and creating a vibrant cultural and commercial space for the people of Srinagar. He noted that such events help foster creativity, community engagement, and economic activity while offering consumers a unique retail and lifestyle experience.
Advisor to the Chief Minister Nasir Aslam Wani also lauded the initiative and highlighted the importance of creating more such platforms for local entrepreneurs, artisans, and startups. He said Jammu and Kashmir possesses immense creative and entrepreneurial potential which must be promoted through collaborative efforts between government and private stakeholders.
The two-day flea market is featuring over 60 brands from across the country and offers curated shopping experiences, gourmet food stalls, handcrafted products, art and décor exhibits, and interactive community spaces.