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Global Kashmir Desk
Srinagar : Shyam Metalics and Energy Limited (SMEL), one of India’s leading integrated metal producers, continued its strategic expansion across Northern India with the launch of its premium roofing range, SEL Tiger Roofing Sheets from the house of Shyam Metalics, at a grand event in Srinagar, Kashmir, on May 11, 2026.
Under its flagship brand SEL Tiger, the company unveiled three new products tailored for Kashmir’s unique climatic conditions and scenic landscapes—SEL Tiger Royale+, SEL Tiger Royale, and SEL Tiger Elite. Hosted in the picturesque city of Srinagar, the event brought together key stakeholders from the region, including architects, dealers, contractors, and industry partners.
Each product was thoughtfully designed to combine strength, durability, and style, offering reliable roofing solutions for homeowners, builders, and contractors. Engineered to withstand Kashmir’s extreme weather conditions, including heavy snowfall, temperature variations, and moisture exposure, the range reflected the company’s strong focus on innovation, resilience, and performance.
The launch marked Shyam Metalics’ focused entry into the Kashmir market and reinforced its commitment to delivering high-quality, future-ready solutions backed by manufacturing excellence and customer trust.
Product Highlights:
• SEL Tiger Royale+: Super ultra-premium colour-coated roofing sheets offering superior performance and enhanced aesthetics.
• SEL Tiger Royale: Super premium colour-coated roofing sheets designed for high durability and refined finish.
• SEL Tiger Elite: Popular colour-coated sheets delivering an ideal balance of strength, reliability, and value.
Speaking on the launch, Mr. Nirmal Uday, COO, Shyam Metalics & Energy Limited, said, “Kashmir represents a significant growth market for us, given its distinct climate and evolving infrastructure needs. With the introduction of the SEL Tiger Roofing range from the house of Shyam Metalics, we aim to deliver solutions that seamlessly blend durability, performance, and aesthetic appeal. This launch reflects our commitment to building long-term relationships in the region while supporting its development with dependable and high-quality roofing solutions.”
Speaking on the occasion, Mohammad Moomin Fayaz, from Fayaz Metal Industries highlighted the importance of climate-specific solutions for Kashmir.
He noted that the Valley’s harsh winters, marked by heavy snowfall, sub-zero temperatures, and prolonged moisture exposure, along with moderate summers, demand roofing materials that offer high corrosion resistance, thermal stability, and load-bearing strength.
“Kashmir’s climate is both beautiful and challenging. Roofing solutions here must not only endure extreme weather cycles but also complement the region’s architectural aesthetics, Moomin added.
The launch event featured a professionally hosted evening led by an emcee, along with soulful live Sufi music performances, celebrating the rich cultural heritage of Kashmir and aimed to create an engaging and memorable experience for all attendees.
With this launch, Shyam Metalics aimed to build strong awareness and recall for SEL Tiger Roofing Sheets in Kashmir while securing impactful media visibility across print, digital, and on-ground platforms. The initiative also sought to strengthen dealer and distributor networks by highlighting product availability, accessibility, and service excellence.
Through this expansion, Shyam Metalics continued to strengthen SEL Tiger’s presence across India, positioning itself as a trusted provider of premium roofing solutions that combined innovation, quality, and customer-centric values, while catering to the diverse needs of regions like Kashmir.
