Editorial | Border Tourism Deserves Momentum

For decades, many border areas of J&K remained outside the mainstream tourism map. Their identity was shaped largely by security concerns, restrictions and their proximity to the Line of Control. Today, a gradual change is taking place. Places such as Keran, Tangdhar, Gurez and Uri are emerging as promising destinations for travellers seeking landscapes, culture and experiences beyond conventional tourist circuits.

Border tourism can bring direct economic benefits to communities that have historically had fewer opportunities. A visitor needs accommodation, food, transport, guides and local products. Every tourist can create income for several families. Homestays, cafes, taxis, handicrafts and small businesses can all become part of this growing economy.

The biggest strength of border tourism is its local character. Visitors are not simply coming to see mountains. They are experiencing village life, traditional food, local architecture and the culture of communities that have lived for generations in these areas. This gives local residents a chance to become active participants in the tourism economy.

The government and local administration must now build on this momentum. Better roads, reliable internet, clean public facilities, waste management, medical support and trained tourist guides are essential. Tourism infrastructure should grow alongside visitor numbers so that these destinations do not lose their natural and cultural character.

Local youth should remain at the centre of this process. Training in hospitality, adventure tourism, guiding, digital marketing and transport can help young people find opportunities close to home. Women-led homestays and local enterprises can further expand the benefits.

Border tourism also has a wider value. It can change how people see these regions. Areas once known mainly for conflict can increasingly be recognised for their beauty, hospitality and resilience. More visitors mean more interaction between communities and the rest of the country.

J&K has many established tourist destinations, but its future growth can also come from places that were once overlooked. Border villages have the potential to become important contributors to the region’s tourism economy.

The priority now should be responsible growth. If infrastructure, security, environmental protection and community participation move together, border tourism can create jobs, strengthen local businesses and open a new chapter for remote communities.

These destinations deserve the opportunity to welcome the world. The momentum should continue.